Frequently Asked Questions
Why did the Chicago Blackhawks pick a new goal song in 2008?
During the 2008 preseason, Blackhawks brass were trying to win back fans after Bill Wirtz had damaged the relationship with the fanbase. Rocky Wirtz took over the organization and made fan engagement a top priority, with choosing a new goal song being a key part of that effort.
Who helped the Blackhawks choose Chelsea Dagger as their goal song?
Rocky Wirtz brought in marketing guru and former Chicago Cubs President John McDonough to help rebuild the franchise's relationship with fans. The front office tested several songs during the 2008-2009 preseason, gauging fan reaction and staying power before settling on Chelsea Dagger.
Was Chelsea Dagger popular with Blackhawks fans right away?
No, Chelsea Dagger was not beloved when it was first introduced. However, as the team started winning and the demographics inside the United Center changed, fans began embracing the catchy tune and singing it with their kids.
What did the Vancouver Canucks have to do with Chelsea Dagger becoming more popular?
The Vancouver Canucks publicly stated their disdain for the Blackhawks goal song, which had the opposite effect of what they may have intended. Their complaints only made Blackhawks fans sing it louder and embrace it even more.
What does Fratellis front man Jon Fratelli think about Chelsea Dagger being the Blackhawks goal song?
Jon Fratelli said he never thought of Chelsea Dagger as a sports song, but admitted he is quite happy to pick up the royalties for it. The Fratellis released the song in 2006 and are not typically described as an anthem rock band.